Union Professionnelle de la Carte Postale
................................The postcard market
................................Nomenclature
................................

The postcard market

.............................................

Card consumption

Final card consumption : 375 million euros excluding taxes * in 2017

CONOMMATION DE LA CARTERIE



* New UFIPA nomenclature including chain stores and discount stores




Comparative evolutions of postcards and stationery


EVOLUTION CARTERIE PAPETERIE




Sales' repartition of cards by type of dealer


REPARTITION DES VENTES


* New UFIPA nomenclature including chain stores and discount stores




Evolution of card sales by circuit

Evolution of card sales between 2015 and 2017 by distribution channels:

EVOLUTION DES VENTES DE CARTES




Evolution of the market structure

Evolution of the market structure by distribution channels:

EVOLUTION DE LA STRUCTURE DU MARCHE


* New UFIPA nomenclature including chain stores and discount stores
** Tobacco shops, kiosks, souvenir shops, museums, castles, hotels, ...




Detailed analysis of the distribution circuits


Traditional retailers:

LES DETAILLANTS TRADITIONNELS




The big distribution:

LES DETAILLANTS TRADITIONNELS




Evolution of card sales by card types

Evolution of sales 2017/2015

EVOLUTION DES VENTES




Products covered by the card

POSTAL POSTCARDS OF LOCAL / REGIONAL VIEWS

LUXURY POSTCARDS

CARDS FANTASY COMMUNICATION (messages, artistic, themed, humorous)

GREETING CARDS

POSTERS

GIFT PACKAGING (paper, bolducs, sacherie)

FANTASY LABELS

CONVIVIALITY AND CIVILITIES (invitations, announcements, menus)

ALBUMS (albums and picture frames, stamps, diaries, ...)




Circuits of distribution of the sector study

In general, is considered specialized an actor realizing more than 50% of its turnover in stationery.

WHOLESALERS AND PURCHASING GROUPS (Alkor, Adveo, Comlandi, …)

VADistes : Canal displaying its consumer selling prices (Bruneau, Viking, Raja, …)

SUPPLIERS : Canal not displaying its consumer selling prices (Lyreco, Office DEPOT, Fiducial, …)
- School suppliers (Pichon, NLU, La Victoire, …)

SUPERSTORES (Bureau Vallée, Office DEPOT, …)

SUPERMARKETS & HYPERMARKETS: (Casino, Monoprix, Carrefour, Auchan, …)
- Large distribution platforms
- Hypermarkets
- Supermarkets, convenience stores, popular stores
- Food Discounters

RETAILERS:
- Cultural specialists (FNAC, Cultura, …)
- Freelance
- Fine Arts and Creative Arts Specialists
(Boesner, Graphigro, …)
- Chain stores, department stores, discount stores (BHV, Action, …)

PURE PLAYERS & MULTISPECIALIZED WEBSITES (Amazon, Cdiscount, …)

OTHER RETAILERS (Tobacco shops, kiosks, souvenir shops, museums, castles, hotels, …)

DIRECT SALES TO FINAL CONSUMER (including via website) : Direct sales to consumer

 

* Source Institut I+C

Top of page



Union Professionnelle de la Carte Postale
, 69 rue Ampère, 75017 PARIS